This Way Up is the UK film exhibition innovation conference that promises to inspire and enlighten, provoke and challenge. It is an annual event to connect and share.

With audience behaviour changing at an accelerating rate it’s more crucial than ever that film exhibitors come together to discuss the pressing issues, to hear about new models, new thinking and new opportunities and to meet each other to share our experiences.

This Way Up offers a unique space where these questions can be addressed and (perhaps) answers will be found. Come and hear about the future of film exhibition before it passes you by.

The event is organised and delivered by two hubs within the BFI’s Film Audience Network; Film Hub North and Film Hub Scotland.

Having visited Newcastle, Manchester, Glasgow and Hull in previous years, 2018 sees This Way Up go to Liverpool.



Film Hub North — championing film culture in the North of England by delivering creative, culturally-led programmes representing a diversity of voice, encouraging risk-taking amongst our network of members and by finding new ways to tell imaginative stories about the region.

Film Hub Scotland — providing Hub members with a range of funding opportunities, screening programmes, training, networking events and audience research, helping Scotland's exhibitors become truly inclusive, reaching as many new and existing audiences as possible.

BFI Film Audience Network — Established in 2012 to build wider and more diverse UK cinema audiences for British and international film, BFI FAN achieved over 1,600,000 audience admissions from 2013-17, 40% of which were new audiences.


This Way Up in 3 words


Press & PRAISE

"This Way Up is like Christmas for exhibitors!" — 2017 delegate

"This Way Up is illuminating, some of the things you learn at This Way Up you just don't hear talked about elsewhere. " — Tom Grater, Screen International

"This Way Up provides the opportunity to come together as sector and to discuss the challenges, successes and failures or our sector collectively is extremely valuable. " — 2017 delegate

"The opportunity to discuss cinema with likeminded people and share ideas and knowledge at This Way Up is invaluable." — 2016 delegate


From This Way Up 2018 In LIVERPOOL