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  • FACT 88 Wood Street Liverpool, L1 4DQ (map)

Earlier this year, the BFI Commission on UK Independent Film published its report with key recommendations to help the UK film sector grow and flourish including two pilot projects, designed to give the industry a better understanding of young audiences. In this open session, we will share the learnings to date, future plans and ask the audience for input into the development of the projects.


Ben Luxford, Head of UK Audiences, BFI
Sarah-Jane Evans, Project Manager, BIFA
Deena Wallace, Director, BIFA
Amy Gustin, Director, BIFA
Alex Huxley, Communications and Publicity Manager, ourscreen
Dave Kapur, Co-CEO, ourscreen

SARAH-JANE EVANS has been working as a Strategic Consultant and Project Director within the digital industry for 24 years. Clients include HM The Queen,, HBO/Game of Thrones and FindAnyFilm. She is responsible for all aspects of each project from strategy through to delivery. SJ joined BIFA this year to project manage the Research project.

AMY GUSTIN started in theatrical casting and production and in 2005 joined Apollo Cinemas to head up their private and corporate business. She’s worked with clients ranging from Paramount, Fox and Vertigo to Dior, Burberry and BT. In 2011, Amy set up her own events consultancy business, with projects including production of the Raindance Film Festival and Tour, the Filmonomics programme for Birds Eye View and red carpet premieres for Vue Cinemas.

DEENA WALLACE has over ten years experience running awards ceremonies. From December 2007 she was Head of Film at BAFTA, responsible for all elements of the Awards process. She has also worked at the BBC and Film4. Deena and Amy took over the running of BIFA in 2015, with a focus on expanding the organisation’s activities outside of the ceremony, to better support and promote the films and filmmaking talent identified by the Awards.