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Understood, Enjoyed, Remembered; Open Workshop

  • FACT 88 Wood Street Liverpool, L1 4DQ (map)

Following on from keynote, Understood, Enjoyed, Remembered, this session will be led by Group Creative Director at AKQA and Managing Director of film marketing agency CRYSTLSD, Laura Rothwell.

In a hybrid workshop/presentation session, delegates will go through the process of defining and developing their ‘big story’, what is the narrative that helps your cinema stand out and how do you integrate it into you internal and external communications, incorporating it into all your marketing activity so that your audiences simply cannot ignore you.


Ian Wharton, Group Creative Director, AKQA

Laura Rothwell, Managing Director, CRYSTLSD and Marketing Director, Tyneside Cinema