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Fundraising: Effective application writing

  • FACT 88 Wood Street Liverpool, L1 4DG (map)

This session is for people who are want to understand how to raise money through application writing, whether from Trusts and Foundations, or statutory sources. The session will look at generating ideas to build a Case for Support; how to respond to funding criteria; and offer some tips on persuasive writing. It will also include the latest trends in fundraising via specialist national data.


David Johnson, Head of Programme, Arts Fundraising & Philanthropy

DAVID JOHNSON joined Cause4 in April 2018 as Head of Programme for Arts Fundraising & Philanthropy, an Arts Council England Sector Support organisation within the National Portfolio. From 2011 David was Head of Development at the Albany, an arts centre in South East London and was responsible for earned and raised income generation, partnership development and contract management. During his tenure the Albany more than doubled its turnover. He also oversaw the strategic leadership of the national Family Arts Campaign. Prior to this, he worked in the Cultural Development team for the London Borough of Hackney, supporting the development of2012 Cultural Olympiad projects and producing the borough’s key youth arts festival – Discover Young Hackney; and as Company Manager for outdoor arts organisation, Emergency Exit Arts. He sits on the board of Babylon Arts in Ely and is a member of the Institute of Fundraising