The first ever edition of This Way Up took place at Tyneside Cinema, Newcastle. Attended by over 130 delegates and with speakers from cinemas, festivals, community venues, arts centres across the UK we debated ideas, shared stories and learnt from each other. Topics ranged widely from the discussing the challenges and opportunities facing programmers as audiences have more and more choice, and the rise of the second-screen and social media in the cinema space, to how to harness challenging concepts and new thinking about using data and digital to reach audiences.



Where: Tyneside Cinema, Newcastle-upon-Tyne

When: tuesday 2 & wednesday 3 december 2014