This Way Up: Exhibition Innovation 2014 announced

THIS WAY UP: EXHIBITION INNOVATION, A NEW AUDIENCE DEVELOPMENT EVENT IN THE UK TO BE LAUNCHED BY FILM HUBS NORTH, NORTH WEST CENTRAL AND SCOTLAND BFI Film Audience Network North, North West and Scotland hub organisations also launch This Way Up: Exhibition Innovation Fund for specialised film projects

Film Hubs North, North West Central and Scotland will work together to host This Way Up: Exhibition Innovation, the first event of its kind to focus on film exhibition and audience development in the UK.

This Way Up: Exhibition Innovation, which is funded and delivered as part of the BFI Film Audience Network and open to the nationwide exhibition sector - will take place on 2-3 December at the new film and artists’ moving image space at Tyneside Cinema.

The two-day programme will provide a platform for the discussion of new ideas and trends in exhibition, as well as a networking space for developing collaborations in programming and audience-building activity.

Delegates will hear from key industry speakers on topics including distribution, multi-platform releases, alternative content, training and funding.

A key part of this new project is the launch of the This Way Up: Exhibition Innovation Fund, worth a total of £50,000, which is open to members from Film Hubs North, North West Central and Scotland. Up to three projects will be awarded funding to build and develop audiences for specialised films across the geographic reach of Film Hubs North, North West and Scotland. Projects will be presented in front of a panel of industry experts and peers at the December event, with decisions being announced on the day.

This Way Up is intended as an annual event, which will move between the host Film Hub partners. HOME in Manchester will host the 2015 event, followed by an event in Scotland in 2016.

Ben Roberts, Director of the BFI Film Fund says, "A vibrant national audience is key to the success of specialised film in the UK, and the Film Audience Network was designed to help grow audiences by cinemas and venues working more closely at a national and a regional level. This Way Up is a great example of this at work - bringing together the expertise of the sector, sharing challenges and ideas, and looking to the future."

Mark Dobson, CEO Tyneside Cinema says, “This Way Up is a fantastic opportunity for the exhibition sector, and it is an equally fantastic opportunity for the Tyneside Cinema to be the venue for the first event. We are delighted to be able to welcome delegates to the Tyneside Cinema and our brand new exhibition space and can’t wait for December to come around.”

Delegate passes cost £50; BFI Film Audience Network members can apply for bursary support from their respective Film Hubs.

Details about how to apply for This Way Up: Innovation Exhibition fund can be found here:


About Showroom Workstation
 Showroom Cinema and Workstation Creative Business Centre is based in a converted 1930s building, located in the centre of Sheffield. The once derelict building was acquired for redevelopment by Sheffield Media & Exhibition Centre Ltd (SMEC) in 1989 and opened in stages from 1993 -1998. It is now an internationally significant cultural centre and hub for the region and a treasured independent cinema.

Showroom is one of the largest independent cinemas in Europe with four luxury auditoria, education and conferencing spaces and a Café Bar. It presents a lively programme of films from around the world, from contemporary film to classic cinema, and is the place to be for anyone with a passion for film. Showroom regularly hosts festivals and creative events, including Sheffield Doc/Fest and Showcomotion Young People’s Film Festival.

The Workstation is a hothouse for the creative industries sector, with over 60 tenant companies working with clients in the region, the UK and beyond.

Film Hub North is a network of cinemas, cross arts venues, festivals and those working in the exhibition sector in our region that share a commitment to enhancing the opportunities for people to engage with world cinema in all its diversity and to developing the cinema sector across the regions and beyond. The region covered by Film Hub North is Cumbria, Yorkshire, County Durham, Northumberland and Tyne & Wear.

Film Hub North is led by Showroom Workstation and proud to be part of the BFI Film Audience Network. About Film Hub North West Central Film Hub NWC is a network of organisations that share a commitment to enhancing opportunities for people to engage with specialised film and British cinema and to developing the cinema sector across the regions and beyond. The NWC area includes Cheshire, Derbyshire, Greater Manchester, Lancashire, Merseyside, Shropshire and Staffordshire.

Film Hub NWC is led by Cornerhouse.

Cornerhouse is Greater Manchester’s centre for international contemporary visual art and film. It is a place where all can engage with contemporary ideas, through a unique, risk-taking, cross art-form and culturally diverse programme of high quality art and film.

About Film Hub Scotland Film Hub Scotland supports a network of film exhibitors in Scotland to engage audiences with a diverse range of cinema. We do this by providing funding opportunities, screening programmes, training activities, networking events and audience research to our members.

Film Hub Scotland is led by Scottish Film, a consortium consisting of Scotland’s leading cultural cinemas and film festivals, and its cinema development agency Regional Screen Scotland. Collectively these organisations are the principal providers of specialist and independent cinema exhibition and programming in Scotland.

The BFI Film Audience Network

The BFI Film Audience Network (FAN) is a ground-breaking initiative that goes to the heart of the BFI’s vision and new audience development strategy to help put film at the centre of UK cultural life, as set out in the BFI’s Film Forever five-year plan.

Film-watching is one of the UK’s most loved and important cultural activities, but many audiences across the UK do not get the opportunity to see a diverse range of films in a cinema setting. For filmmakers, getting films onto cinema screens is a highly competitive business, particularly for specialised films which includes archive, documentary, independent and foreign language films. The BFI FAN aims to change this.

  • In a first for the UK, the BFI is investing up to £8.7 million of Lottery funding over four years  (2013-2017) through partnerships with nine lead organisations (Film Hubs) to work full-time with cinema exhibitors, film festivals, educators, film societies, community venues, film archives and other organisations in their regions or nations to boost audiences for film across the UK.
  • The Film Hubs, which drive audience engagement locally, will work together with the BFI at a UK-wide level to grow audiences for British independent and specialised film.  They currently comprise:  Broadway, Nottingham and Cambridge Film Trust; Chapter, Cardiff; Cornerhouse, Manchester; Film London; Queen’s Film Theatre, Belfast; Regional Screen Scotland; the University of Brighton; Showroom Sheffield; and Watershed, Bristol.  These organisations and their partners form the BFI FAN.
  • The BFI FAN is also investing in targeted training and programming activity, in support for the non theatrical sector as well as improving access to cinema for people with hearing or sight loss, through strategic partners including the Independent Cinema Office, the British Federation of Film Societies and Your Local

More partners will join the network in the coming months as it grows and expands across the UK.

In ten years’ time, we want to look back on the setting up of the BFI FAN as a turning point for film culture in the UK, embracing film not just as a form of entertainment, but also as a way of engaging audiences in ideas, dialogue and debate about culture and society.