Two TWU16 training events will be streamed live!


Not able to make it to Glasgow on 29 & 30 November? Fear not – we’ve arranged for two of our practical training events to be streamed live via GloCast, offering you the chance to interact and ask questions.

  • Building Audiences: Stories from the Frontlines, Tues 29 Nov (14:10–15:15) The Independent Cinema Office (ICO) offer workshop driven, project-based training programmes for independent film exhibitors who wish to learn how to expand their audiences in a strategic manner, best utilising available resources of money, expertise and time. Past participants share insights gleaned from the course, including programming and marketing strategies they’ve implemented to build audiences, and techniques and actions you can easily apply in your cinema or festival.
  • Micro-moments, Moments of Truth & Lifetime Value, Wed 30 Nov (14:00–15:00) Culture Republic provide the tools and insights that arts and cultural organisations need to identify and understand their audiences. Using three key trends in online audience engagement, this session from Colan Mehaffey will help you explore practical techniques for reaching audiences with the right message at the right time. We’ll look at: Moments of Truth when people share their experience with their networks; Micro-moments that are mobile, immediate and impulse driven and Lifetime Value – the longer term value of an audience member’s increasing relationship with your organisation.

The video/audio stream will go live just before each event is about to begin. No password is required, just visit this Glocast page and watch.

Our online audience can ask questions via the live chat panel under the webcast window. Please log in with your name to take part in a lively chat during the event - and don’t forget to let us know your location if you ask a question. The online questions will then be passed to the panel for discussion. Voila!

Please share the above link with any of your colleagues and friends who you think may find these events useful - the more the merrier. And if the dates don’t suit you then watch the events at your leisure following the conference via our TWU YouTube channel.

Glasgow 2016TWU Team