This Way Up 2016: Micro-moments, Moments of Truth & Lifetime Value


If you missed this practical training session from Culture Republic during This Way Up 16, catch up now on the latest tools and trends in online audience engagement.

Culture Republic provide the insights that arts and cultural organisations need to identify and understand their audiences. Using three key trends in online audience engagement, this session from Colan Mehaffey and Ashley Smith-Hammond will help you explore practical techniques for reaching audiences with the right message at the right time. They  look at: Moments of Truth when people share their experience with their networks; Micro-moments that are mobile, immediate and impulse driven and Lifetime Value – the longer term value of an audience member’s increasing relationship with your organisation.

Watch the full session below:


Image: This Way Up 16, Eoin Carey

Glasgow 2016TWU Team