30 seconds with... Annabel Grundy



30 seconds with Annabel Grundy, part of the THIS WAY UP 17 team.


Annabel Grundy


Arts Do-er, Producer, Developer  (currently co-managing Film Hub North)

Three words to describe your feelings about film, cinema and culture?

Beauty. Transcendence. Connection.

What inspires you daily?

The creativity and passion of Hub members – they’re all striving to create space and welcome places for culture, from the pop-ups & community screens to the larger venues.

What’s the most challenging thing about being in the film and cinema right now?

Ever reducing funding and ever-increasing KPIs.

And, the biggest opportunity?

Tech – there are literally new frontiers and ways of expression & storytelling being developed right now, which means there’s scope to hear some entirely new voices.  Also, tech is making it easier for anyone to become a 'cinema'. A screen + passionate people + hall/field/cave/ (insert unique location here) to create all kinds of experiences.

What was the last film you saw?

Not quite a film but I saw the projected installation Waterlicht beamed onto Winnats Pass in the Peak District last night as part of AND Festival – it was ethereal, magical, and technologically exciting.

Video on Demand: forces filmmakers to think differently or ruining the cinematic experience?

Forces filmmakers – and by extension commissioners – to be more unique and aware of audiences, to create films and experiences beyond the everyday or that follow a homogenous blueprint.  VOD has brought threats, but there’s a huge case for diversity shown by the imaginative and new content coming from streaming platforms – who know people are watching it.

Positive discrimination: essential for the film sector or the wrong approach to gender equality?

Essential when it comes to public investment in film production or subsidized exhibition.  Beyond this, let’s see more work like that of Creative Federation, BECTU and Raising Films, highlighting issues for freelancers and parents in a gig economy.

Choose your own adventure films: an exciting development or will destroy the shared cinematic experience?

Sounds more like a game than a film to me.

VR in Film: enhances the experience for the viewer or negatively impacts traditional storytelling?

A different beast to cinema, as right now it’s a very individual experience.  I’m excited about companies like Magic Leap developing interactive AR worlds and environments to explore too.

Director / Talent Q&As: an insufferably boring, waking nightmare, or a great way to engage and develop audiences?

A fantastic addition to the cinema offer – vastly improved by having the right moderator and bringing lesser-known voices to the fore.

What are you looking forward to most about TWU17?

More in-depth sessions and room for debate and conversation.  Our Tuesday night drinks are going to be quite special too…

What part of the TWU17 debate are you most interested in and why?

Tech has a place in my geeky heart, but I’m most interested in ethics – part of culture’s job is to keep reminding us that we’re human, special, flawed, beautiful, with more to offer than the money spent on a ticket.

Where can people find you online?

On Twitter at @annabel__always

or at filmhubnorth.org.uk.

And in real life, at TWU17 in Hull this November!

Promotional side note: delegate passes are still available, click to buy.

Hull 2017TWU Team