You hear the phrase ‘authority is in crisis’ a lot. And in the era of Brexit, Trump and fake news, it can seem like nobody knows who really gets to say what’s what any more. But is this really true? Has traditional authority crumbled, or has it just changed shape?
Cultural insight agency Flamingo looked to the next generation to find out. Their international research identified emerging trends and drivers of ‘new authority’. They spoke to experts and leading-edge consumers, to explore the new forms of authority this generation are seeking, and what this could mean for brands and businesses more broadly, at a time when trust in government and traditional institutions is at an all-time low (and when social media influencers hold unprecedented power).
Touching on everything from South Korean super teachers to superstar instagram witches, Flamingo map a changing landscape and share the key golden rules every brand or organisation needs to learn if they want to be listened to by the next generation of audiences.
Susie Hogarth, Head of Futures, Flamingo
Matthew Taylor, Flamingo